Philips
Philips has been formerly one of the largest electronics companies in the world. While already being a renowned brand in the medical field, Philips is shifting its focus to the area of consumer health technology.
Philips has been formerly one of the largest electronics companies in the world, but is is shifting its focus to the area of health technology.
Role
Lead Designer
Role
Lead Designer
Commissioned by
Code d'Azur
Commissioned by
Code d'Azur
The project got awarded by
The project got awarded by
The leader in health technology
As a Lead Designer commissioned by Code d'Azur, I was responsible for the digital brand experience from concept design to execution, transforming Philips from the old fashioned brand into a health tech pioneer.
Together with Ruben Vandenbussche and the team we translated the future vision and brand strategy into practical design principles and a concept design for the new global dot com. My role included building and guiding multiple creative teams to craft an evolved digital brand identity and customer-focused brand experience. I provided the teams with clear direction, strategy, and objectives throughout the process, resulting in a cohesive consumer focussed brand experience.
The leader in health technology
As a Lead Designer commissioned by Code d'Azur, I was responsible for the digital brand experience from concept design to execution, transforming Philips from the old fashioned brand into a health tech pioneer.
Together with the team I translated the future vision and brand strategy into practical design principles and a concept design for the new global dot com. My role included building and guiding multiple creative teams to craft an evolved digital brand identity and customer-focused brand experience. I provided the teams with clear direction, strategy, and objectives throughout the process, resulting in a cohesive consumer focussed brand experience.
The leader in health technology
As a Lead Designer commissioned by Code d'Azur, I was responsible for the digital brand experience from concept design to execution, transforming Philips from the old fashioned brand into a health tech pioneer.
Together with the team I translated the future vision and brand strategy into practical design principles and a concept design for the new global dot com. My role included building and guiding multiple creative teams to craft an evolved digital brand identity and customer-focused brand experience. I provided the teams with clear direction, strategy, and objectives throughout the process, resulting in a cohesive consumer focussed brand experience.
Working closely with Philips we developed a harmonised, data-driven, and scalable platform and delivered an evolved digital identity and design system, scalable templates and content guidelines.
Working closely with Philips we developed a harmonised, data-driven, and scalable platform and delivered an evolved digital identity and design system, scalable templates and content guidelines.
Working closely with Philips we developed a harmonised, data-driven, and scalable platform and delivered an evolved digital identity and design system, scalable templates and content guidelines.
Working closely with Philips we developed a harmonised, data-driven, and scalable platform and delivered an evolved digital identity and design system, scalable templates and content guidelines.
Working closely with Philips we developed a harmonised, data-driven, and scalable platform and delivered an evolved digital identity and design system, scalable templates and content guidelines.
Together we can make things better
Existing to improve people’s lives and caring about the world we all live in, Philips uses technology to create positive impact on the world and community. We emphasised on this brand purpose by expressing mission statements, showcasing brand initiatives and offering solutions to recycle and buy refurbished products.
Together we can make things better
Existing to improve people’s lives and caring about the world we all live in, Philips uses technology to create positive impact on the world and community. We emphasised on this brand purpose by showing initiatives and offering solutions to recycle and buy refurbished products.
Together we can make things better
Existing to improve people’s lives and caring about the world we all live in, Philips uses technology to create positive impact on the world and community. We emphasised on this brand purpose by expressing mission statements, showcasing brand initiatives and offering solutions to recycle and buy refurbished products.
Providing authentic and engaging experiences during various stages of life
Providing a meaningful experience goes beyond selling products. The first time shaving your beard leaves the young ones with a lot of insecurities and having your first newborn can turn the life of new parents upside down, while a major life event can cause anyone sleepless nights.
During various stages in life Philips supports their customers with full solutions. By offering relevant topical content and services such as 'how to style your beard', 'connect with a lactation consultant to help you with breastfeeding' and 'How to wake up feeling more rested' we create meaningful experiences that anticipate the consumer’s emotional and functional needs.
Providing authentic and engaging experiences during various stages of life
Providing a meaningful experience goes beyond selling products. The first time shaving your beard leaves the young ones with a lot of insecurities and having your first newborn can turn the life of new parents upside down, while a major life event can cause anyone sleepless nights.
During various stages in life Philips supports their customers with full solutions. By offering relevant topical content such as 'how to style your beard', 'connect with a lactation consultant to help you with breastfeeding', 'How to wake up feeling more rested' and 'how to fight gingivitis' we create meaningful experiences that anticipate the consumer’s emotional and functional needs.
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